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Wednesday, August 09, 2006

Affiliate Marketing - Dollars in heaps!

No doubt, affiliate (associate) programs is one of the preferable free ways to make money on the Internet, especially for beginners. They pay you a percentage of the sales you generate for them. You don't have to spend time and energy creating your own product. No dealing with customer service, fulfilling orders, and the like. And some of them pay 50% commission.

If your intention is to make money on the Internet with affiliate programs, you should find a market niche and target it. You should know your visitors, and you need to choose the best affiliate programs whose products or services match the audience you attract to your site.

Many affiliates make the mistake of joining dozens of programs with little regard to their audience. They figure the more associate programs they join, the more money they can make. Even if they attract decent traffic, they have little chance of converting it into sales. Join only a few affiliate programs that fit with your site concept, and concentrate on providing attractive content that will generate traffic and sales.

You need to de-emphasize the affiliate links and emphasize more on the content. This means that when visitors come to your site, they should feel that the site is primarily focused on providing information on that topic, and that the affiliate links are just a small aspect of your site.

The links to the affiliate programs should be in context of something that you have written, rather than making them appear as if the main purpose of the site is to get people to click on them.

By creating an information rich site with great content that your visitors value and respect, you become a trusted expert making a recommendation rather than a stranger making a sales pitch.

Don't push your visitors to the click to your merchant's site, make them want to click. And they'll click-through with pleasure, arriving at your merchant's site with an open-to-buy mind. All humans like doing business with a company who has been recommended to them by a expert whose opinion they have come to respect.

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